You can’t scale instinct — unless you give it numbers

Dearest Reader, Most of my clients have grown their businesses intuitively — by feel, not formulas. And I don’t knock it. You can build an impressive, fulfilling, sustainable business this way. We even celebrate it when men do it. A male trader “trusts his gut.” A male founder “moves fast and breaks things.” A male CEO “has a nose for opportunity.” But when women do, suddenly it’s “emotional,” “unstructured,” or the all-too-familiar: “They don’t know their numbers.” Let’s call that what it is...