Dearest Reader,

Money doesn’t grow on trees. (If it did, you’d be outside shaking the nearest oak instead of opening this email.)

But after 20 Q4s, I can tell you this: money does grow on decisions. Your buyers’ decisions. And too often, founders treat this season like every other — missing the fact that Q4 has its own rhythm, its own psychology, and its own urgency.

It's why on Oct 16th I'll be hosting Secure the Bag — a virtual summit consisting of five punchy workshops delivered by my favourite conversions artists Eunice Adebiyi, Humaira Akhter and Colin Stewert- Perreault plus some networking designed to help you step into Q4 with a clear plan instead of crossing your fingers.

You’ll walk away with:

• The real reasons buyers say yes in November and December
• An offer that’s packaged to move now
• A revenue plan broken down into daily, doable actions
• A social strategy that sparks trust instead of crickets
• A conversation flow that makes closing feel like partnership, not pressure

Think of it as a way to crowdsource your motivation and focus your efforts...with a bunch of other cool people.

I’d love for you to join us. Right now you can grab a Signature Pass for the price of an Essentials Pass. (Which is a fancy way of saying passes are $200USD instead of $250USD and include a 30 minute 1:1 with yours truly for implementation support.)

​Check it out, let me know if you have questions, and let’s end 2025 with more revenue than regret.

xx

Talica