Stop waiting for referrals

Dearest Reader, One thing about you? Your clients love you...and that's what makes this tricky. Today we're talking about how to transform referrals from nice surprises to lead gen engines. When someone gets real results working with you, it's easy to assume the referrals will just show up eventually. Enough gratitude, enough goodwill, and someone will hand you a warm intro without you having to do much of anything. Sometimes that happens. Mostly, it doesn't. So the assumption becomes: I need...