Dearest Reader,

Every December, the usual suspects drop their “State of Sales” reports.

They’re smart. They’re glossy. They’re also written for companies with layered sales teams, RevOps departments, and budgets that have never met a line item they didn’t like.

Meanwhile, if you’re a founder, consultant, coach, or small firm actually selling your own work, your questions sound more like:

• Why do buyers feel slower and more cautious right now?
• Why are pricing/scope conversations tighter, even when demand is there?
• Why do perfectly good deals just… stall?
• And what needs to change in my sales system for 2026 so I’m not guessing?

So I made you something.

The 2026 Sales Trends Report (Founder Edition) is ready.

It’s a founder-led interpretation of the big enterprise sales forecasts — translated into real-world operating moves for small, mid-sized, and service-based businesses.

2026 Sales Trends Report

Inside, we break down:

• The macro headwinds shaping 2026
  (AI saturation, buyer control, trust compression, revenue pressure, and more)
• Why buyer hesitation is now less about money and more about risk exposure
• How pricing and delivery models are shifting toward clarity and predictability
• The operating posture 2026 is demanding from small firms:
  • Systems over heroics
  • Relevance over reach
  • Trust over tactics
  • Clarity over complexity

This is not another trend deck to skim and forget.

It’s meant to help you look at your own sales ecosystem and say:
“Okay, here’s what needs to change for 2026…and here’s what doesn’t.”

Grab your copy of the 2026 Sales Trends Report here:​
​Download the report​

Once you’ve read it, I’d love to know:
​What’s one change you’re committing to in your sales process for 2026?​
Hit reply and tell me. I read every one.

Until next time, Happy Selling!

​
Talica