Dearest Reader,

Let’s talk about radical generosity and why it can quietly tank your conversions.

If you’re a coach, consultant, or service provider whose work goes deep…
If your offers are built around high-trust, high-impact engagement…
And if your calls are full of “value” but light on closed business…

This might be why.

Radical generosity creates a false sense of clarity.

Most of the people I work with are experts. Real ones.

They’re not churning out cookie-cutter templates.
They’re doing deep, transformative work that can’t be googled, copied, or knocked off.

Their clients come to them with complex challenges.
The kind that can’t be solved in 30 minutes, let alone on a sales call.

But when you give too much away in the sales process: coaching, problem solving, strategy mapping...you inadvertently create the illusion that the problem is solved. Or that the path forward is simple.

The buyer walks away thinking, “This was so helpful.”
Which, in practice, often means:

“I got what I needed. I’ll try this on my own.”

You didn’t sell them clarity.
You gave them closure. Prematurely.

Here’s what works better:

Radical generosity has a place.
It belongs in your content, your thought leadership, your marketing.

But on a sales call, your job isn’t to solve the problem.
It’s to help your buyer prioritize the right problem—and understand the cost of not solving it.

We’re talking about:

• Clarifying whether this is the right time to solve it
• Naming the real risk of delay (a.k.a. wait-flation)
• Walking them through your approach without handing over the blueprint

Because if your work is as powerful and nuanced as I know it is, then solving it in a sales call is an illusion, and not a helpful one.

So if your generous calls are getting praise but not purchase…

It’s not that you’re doing something wrong.
You’re simply playing the wrong role at the wrong time.

The sales conversation isn’t about giving answers.
It’s about asking better questions and offering a clear, confident next step.

PS: I work with founders, coaches, and service providers whose work is high-trust, high-impact, and hard to explain in a single soundbite. If that’s you, and you’re ready to turn expertise into consistent revenue—here’s where we start. Or just hit reply.

Until next week, Happy Selling
Talica