Dearest Reader,

There’s something weird we do as business owners.

We build offers.
We write sales pages.
We study scripts and watch masterclasses on closing.

And then, when it actually matters?
We show up to a sales call with the energy of someone winging it on stage at karaoke night.

We spend so much time talking about how to sell better: more authentically, more consistently, more effectively.

We take the courses.
We binge the frameworks.
We download the PDFs we never open.

And then we walk into sales calls cold and hope we remember how to navigate a pricing objection while also sounding like normal humans.

Let’s call this what it is:
​We’re practicing on our prospects.

And it’s costing us.

Sales is a skill.​
We don’t learn it once. We don’t “just wing it.”
We practice.

Not when we’re live on Zoom with a real decision-maker.
Not when we’ve finally got our dream client on the calendar.
Not when we’re halfway into a discovery call realizing we forgot to prep a close.

We practice before the moment.
We rehearse the hard asks.
We get our reps in somewhere safe so we can show up somewhere real.

Because:​
Athletes don’t practice during the game.
Musicians don’t learn new notes on stage.
Even Beyoncé has a rehearsal schedule.

But us?
We're crossing our fingers, throwing on a Zoom shirt, and improvising.

If that feels a little too familiar, it’s because we're all doing it.

Most of us don’t have a space to test our messaging, try out new closes, or refine our process without risking the deal.

And honestly? That sucks.

Curious:​
Would a low-stakes, founder-friendly space to practice sales—with role play, real feedback, and live workshops—be valuable to you?

Hit reply and let me know.
I’m workshopping something behind the scenes. And this kind of intel helps shape it.

Until next time, Happy Selling!

​

Talica