Sales is not a monolith

Dearest Reader, I keep watching founders try to solve the wrong sales problem. It’s alarmingly easy to do, because every sales problem ever in the herstory of the world presents in the same way: We need more sales. Which, is, about as illuminating as literally any episode of The Joe Rogan Experience but I digress... → Revenue feels inconsistent, so you look for more leads. → Follow-up feels awkward, so you look for better scripts. → Pipeline is tracked through post-it notes and an assortment...